Lisa M. Ong

President & Founder | Wishing Out Loud LLC

Licensed in: 1992

Attended: The University of Texas at Austin - BBA Accounting & The University of Texas at Dallas - Masters in Management

I definitely embody the “rule-follower” stereotype. I love structure, checklists, and making sure things add up. But I also bring heart to the numbers, because behind every spreadsheet has a story waiting to be told.

People think CPAs are quiet and only work behind the scenes, but I’m anything but! I speak on big stages, coach leaders, and help build inclusive workplaces where everyone feels seen and valued. CPAs are the Coolest Profession Around!

I wanted a career that opened doors and gave me options. My dad strongly suggested it as a key credential in accounting. Becoming a CPA gave me a strong foundation in business, and it’s helped me grow into roles I never imagined—from an auditor at PwC in public accounting to entrepreneur as a leadership coach and consultant and keynote speaker.

My CPA superpower is an "inclusion connector" connecting the dots between people, ideas, and possibilities. As a "talent gardener", I help others see their strengths and build bridges and breakthroughs that lead to growth and belonging.

I was honored to be named the 2025 Cynt Marshall Catalyst for Inclusion Award for helping create workplaces where everyone feels like they belong. This recognition reminds me that impact goes far beyond job titles and what we do. It's more about who we are and how we lead every day.

Don’t let fear talk louder than your dreams. Study regularly with others to support you and to ask for help. Remember that you have done hard things before and can achieve anything you put your mind and effort behind.