Meet Michael Kraten, PhD, CPA, Founder & President of Save The Blue Frog (Management Consultancy).
Michael Kraten, PhD, CPA
Founder & President | Save The Blue Frog (Management Consultancy)
Licensed in: 1986
Attended: (1) University of Connecticut, (2) Yale University, (3) Baruch College, CUNY
What CPA stereotype do you embody?
Focus on value!
What CPA stereotype do you defy?
I've never worn (or even owned) a green eyeshade.
Why did you choose to become a CPA?
For the knowledge and for the network.
What's Your CPA "superpower"?
Understanding "the way that business operates" on a nuts-and-bolts level.
What's something that you've done that has nothing to do with accounting but you're really proud of?
The number of young (and not so young) friends and colleagues whom I've advised about life planning and life management.
What advice would you give to your younger self before taking the CPA exam?
Complete it as quickly as you can. You'll be shocked how fast the knowledge you acquired in college fades away from memory.
Finish this sentence: "You know you're a CPA when ..."
... you can explain to people who aren't even "in the business world" how to measure value on a business level (and on a personal level).
