AcctoFi Style Guide

Text Styles:


HERO: Open Sans Bold / -2% Kerning
From Accounting to Finance

use class="fs-hero"


H1: Open Sans Bold / -2% Kerning
From Accounting to Finance

use element <h1> , or use class="h1" or "fs-1"


H2: Open Sans Bold / -2% Kerning
From Accounting to Finance

use element <h2>, or use class="h2" or "fs-2"


H3: Open Sans Bold / -1% Kerning
From Accounting to Finance

use element <h3>, or use class="h3" or "fs-3"


H4: Open Sans Bold
From Accounting to Finance

use element <h4>, or use class="h4" or "fs-4"


H5: Open Sans Bold
From Accounting to Finance

use element <h5>, or use class="h5" or "fs-5"


Body/Strong: Open Sans Regular/Bold / 18PX

Lorem ipsum dolor sit amet consectetur. Diam convallis imperdiet tincidunt nam et. Sem nisi adipiscing amet interdum nisi. Viverra cursus metus elementum posuere. At netus enim morbi nam. Lorem ullamcorper congue sociis leo etiam suspendisse dapibus neque. Tortor eget dui in lobortis tellus.

Lorem ipsum dolor sit amet consectetur. Diam convallis imperdiet tincidunt nam et. Sem nisi adipiscing amet interdum nisi. Viverra cursus metus elementum posuere. At netus enim morbi nam. Lorem ullamcorper congue sociis leo etiam suspendisse dapibus neque. Tortor eget dui in lobortis tellus.

Color Styles:


primary

#008294

secondary

#004658

accent

#C85113

muted

#EDEDE9

muted-alt

#E2E5EA

dividers

#DBDBD3

dark

#333333

Background color

You can use background utility classes to apply background colors to elements.

Use .bg-* and then append any color name above.

Text color

Note that these background classes don’t change the text color, so you may also need to apply a .text-* class to ensure good contrast and readability.

BUTTON STYLES:

class value: btn btn-primary

Button Primary

class value: btn btn-secondary

Button Secondary

class value: btn btn-accent

Button Accent

Spacing & Layout:


Spacing Utilities

Use .m-* / .p-* for margin and padding in Bootstrap (0-5, auto).

.p-3
.p-5
.mb-3 (margin bottom)
.mt-5 (margin top)

Grid System

Each row in Bootstrap's grid system is divided into 12 equal columns. You can combine columns in various ways to control the layout of your content. The column classes (e.g., col-4) specify how many of the 12 columns an element should span. These widths are based on percentages, ensuring consistent relative sizing across different screen sizes.

.col-4
.col-4
.col-4
.col-md-6
.col-md-6

Flex Utilities

Use .d-flex and related classes for flexbox layouts.

Item 1
Item 2
Item 3
Centered

Position Utilities

Use .position-relative and .position-absolute for layout control.

position-relative Relative Box
.position-absolute

Display Utilities

Control element visibility with display classes.

.d-block (Visible)
.d-none (Hidden)

Calls To Action

Widget Template - List - Row - Img with Title,Desc,Button

Become a TXCPA Member

Join TXCPA today and be part of a powerful network advancing the accounting and finance profession in Texas.

Member Benefits

Support the Next Generation

Support the Next Generation! Donate to TXCPA scholarships and help aspiring CPAs achieve their goals.

Donate

Inspire Future CPAs

Share your story and inspire the next generation of accounting and finance professionals!

Volunteer
Smiling woman leaning back at her desk in a casual, creative workspace

Learn and Grow with AcctoFi

Born from the intersection of accounting and finance, Acctofi supports your growth across the full arc of your career — from fundamentals to forward-thinking strategy.

Start Now

For Students

Start building your future in accounting with a TXCPA Student Membership—your gateway to resources, insights and real-world connections. Want to take it a step further? Serve as a TXCPA Ambassador on your campus and become a voice for the profession while expanding your network.

View Student Resources

Talent Pipeline

Step beyond the classroom and into the profession. AcctoFi pairs students with experienced mentors, to give a firsthand look at what it’s really like to work in accounting and finance. Explore career paths, gain practical insights and build relationships that can shape your future.

More About the Initiative

Widget Template - Detail - Vertical for sidebars

Widget Template - List - Vertical for sidebars

Widget Template - Detail - Swimlane with background

Widget Template - Detail - Swimlane with background

no background image, no video embed

Widget Template - Detail - Swimlane with background

no background image, no video embed

Widget Template - List - Alternating swimlanes with background

Become a TXCPA Member

Join TXCPA today and be part of a powerful network advancing the accounting and finance profession in Texas.

Member Benefits

Support the Next Generation

Support the Next Generation! Donate to TXCPA scholarships and help aspiring CPAs achieve their goals.

Donate

Inspire Future CPAs

Share your story and inspire the next generation of accounting and finance professionals!

Volunteer

Learn and Grow with AcctoFi

Born from the intersection of accounting and finance, Acctofi supports your growth across the full arc of your career — from fundamentals to forward-thinking strategy.

Start Now
Smiling woman leaning back at her desk in a casual, creative workspace

For Students

Start building your future in accounting with a TXCPA Student Membership—your gateway to resources, insights and real-world connections. Want to take it a step further? Serve as a TXCPA Ambassador on your campus and become a voice for the profession while expanding your network.

View Student Resources

Talent Pipeline

Step beyond the classroom and into the profession. AcctoFi pairs students with experienced mentors, to give a firsthand look at what it’s really like to work in accounting and finance. Explore career paths, gain practical insights and build relationships that can shape your future.

More About the Initiative

People Widgets

Widget Template - List - Vertical w desc job title and org

Jodi Ann Ray, CAE

Jun 12, 2025, 16:06
Title : Jodi Ann Ray, CAE
Last name : Ray, CAE
First name : Jodi Ann
Job title : Executive Director
Organization : TXCPA
Department : Board of Directors
Committee position : President & CEO

Jodi Ann Ray brings more than two decades of leadership in association management to her role as President & CEO of the Texas Society of CPAs. Since 2017, she has led TXCPA with a focus on advocacy, member engagement and advancing the accounting profession across the state.

Before joining TXCPA, Jodi Ann served as Vice President of Membership and Volunteer Experience at Meeting Professionals International, overseeing governance, board operations and member engagement. She also held CEO roles at several chambers of commerce in Connecticut, North Carolina, and Texas, where she focused on economic and community development, government affairs and member services.

A graduate of Fairfield University and a Certified Association Executive (CAE), Jodi Ann is an active member of ASAE, past chair of both the CPA Society of Executives Association and the Texas Society of Association Executives. She lives in Celina, Texas, with her husband Joey, their five children and three mini dachshunds.

Widget Template - List - Carousel with job title and org

Jodi Ann Ray, CAE

Jun 12, 2025, 16:06
Title : Jodi Ann Ray, CAE
Last name : Ray, CAE
First name : Jodi Ann
Job title : Executive Director
Organization : TXCPA
Department : Board of Directors
Committee position : President & CEO

Jodi Ann Ray brings more than two decades of leadership in association management to her role as President & CEO of the Texas Society of CPAs. Since 2017, she has led TXCPA with a focus on advocacy, member engagement and advancing the accounting profession across the state.

Before joining TXCPA, Jodi Ann served as Vice President of Membership and Volunteer Experience at Meeting Professionals International, overseeing governance, board operations and member engagement. She also held CEO roles at several chambers of commerce in Connecticut, North Carolina, and Texas, where she focused on economic and community development, government affairs and member services.

A graduate of Fairfield University and a Certified Association Executive (CAE), Jodi Ann is an active member of ASAE, past chair of both the CPA Society of Executives Association and the Texas Society of Association Executives. She lives in Celina, Texas, with her husband Joey, their five children and three mini dachshunds.

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Jodi Ann Ray, CAE

Executive Director

Jodi Ann Ray, CAE, has led TXCPA as President & CEO since 2017, bringing 24+ years of association leadership. A former MPI VP and chamber CEO, she’s a recognized leader in governance, member experience and advocacy.

Jodi Ann Ray brings more than two decades of leadership in association management to her role as President & CEO of the Texas Society of CPAs. Since 2017, she has led TXCPA with a focus on advocacy, member engagement and advancing the accounting profession across the state.

Before joining TXCPA, Jodi Ann served as Vice President of Membership and Volunteer Experience at Meeting Professionals International, overseeing governance, board operations and member engagement. She also held CEO roles at several chambers of commerce in Connecticut, North Carolina, and Texas, where she focused on economic and community development, government affairs and member services.

A graduate of Fairfield University and a Certified Association Executive (CAE), Jodi Ann is an active member of ASAE, past chair of both the CPA Society of Executives Association and the Texas Society of Association Executives. She lives in Celina, Texas, with her husband Joey, their five children and three mini dachshunds.

Testimonial Widgets

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Excellent opportunity to connect with other accounting educators and learn new teaching techniques!

— Derrick Bonyuet, PhD, CFA, CFP, CPA