AcctoFi Style Guide

Text Styles:

HERO: Open Sans Bold / -2% Kerning
From Accounting to Finance

use class="fs-hero"


H1: Open Sans Bold / -2% Kerning
From Accounting to Finance

use element <h1> , or use class="h1" or "fs-1"


H2: Open Sans Bold / -2% Kerning
From Accounting to Finance

use element <h2>, or use class="h2" or "fs-2"


H3: Open Sans Bold / -1% Kerning
From Accounting to Finance

use element <h3>, or use class="h3" or "fs-3"


H4: Open Sans Bold
From Accounting to Finance

use element <h4>, or use class="h4" or "fs-4"


H5: Open Sans Bold
From Accounting to Finance

use element <h5>, or use class="h5" or "fs-5"


Body/Strong: Open Sans Regular/Bold / 18PX

Lorem ipsum dolor sit amet consectetur. Diam convallis imperdiet tincidunt nam et. Sem nisi adipiscing amet interdum nisi. Viverra cursus metus elementum posuere. At netus enim morbi nam. Lorem ullamcorper congue sociis leo etiam suspendisse dapibus neque. Tortor eget dui in lobortis tellus.

Lorem ipsum dolor sit amet consectetur. Diam convallis imperdiet tincidunt nam et. Sem nisi adipiscing amet interdum nisi. Viverra cursus metus elementum posuere. At netus enim morbi nam. Lorem ullamcorper congue sociis leo etiam suspendisse dapibus neque. Tortor eget dui in lobortis tellus.

Color Styles:

primary

#008294

secondary

#004658

accent

#C85113

muted

#EDEDE9

muted-alt

#E2E5EA

dividers

#DBDBD3

dark

#333333

Background color

You can use background utility classes to apply background colors to elements.

Use .bg-* and then append any color name above.

Text color

Note that these background classes don’t change the text color, so you may also need to apply a .text-* class to ensure good contrast and readability.

BUTTON STYLES:

class value: btn btn-primary

Button Primary

class value: btn btn-secondary

Button Secondary

class value: btn btn-accent

Button Accent

Spacing & Layout:

Spacing Utilities

Use .m-* / .p-* for margin and padding in Bootstrap (0-5, auto).

.p-3
.p-5
.mb-3 (margin bottom)
.mt-5 (margin top)

Grid System

Each row in Bootstrap's grid system is divided into 12 equal columns. You can combine columns in various ways to control the layout of your content. The column classes (e.g., col-4) specify how many of the 12 columns an element should span. These widths are based on percentages, ensuring consistent relative sizing across different screen sizes.

.col-4
.col-4
.col-4
.col-md-6
.col-md-6

Flex Utilities

Use .d-flex and related classes for flexbox layouts.

Item 1
Item 2
Item 3
Centered

Position Utilities

Use .position-relative and .position-absolute for layout control.

position-relative Relative Box
.position-absolute

Display Utilities

Control element visibility with display classes.

.d-block (Visible)
.d-none (Hidden)

Calls To Action

Widget Template - List - Row - Img with Title,Desc,Button

Become a TXCPA Member

Join TXCPA today and be part of a powerful network advancing the accounting and finance profession in Texas.

Member Benefits

Support the Next Generation

Support the Next Generation! Donate to TXCPA scholarships and help aspiring CPAs achieve their goals.

Donate

Inspire Future CPAs

Share your story and inspire the next generation of accounting and finance professionals!

Volunteer
Smiling woman leaning back at her desk in a casual, creative workspace

Learn and Grow with AcctoFi

Born from the intersection of accounting and finance, Acctofi supports your growth across the full arc of your career — from fundamentals to forward-thinking strategy.

Start Now

For Students

Start building your future in accounting with a TXCPA Student Membership—your gateway to resources, insights and real-world connections. Want to take it a step further? Serve as a TXCPA Ambassador on your campus and become a voice for the profession while expanding your network.

View Student Resources

Talent Pipeline

Step beyond the classroom and into the profession. AcctoFi pairs students with experienced mentors, to give a firsthand look at what it’s really like to work in accounting and finance. Explore career paths, gain practical insights and build relationships that can shape your future.

More About the Initiative

Widget Template - Detail - Vertical for sidebars

Widget Template - List - Vertical for sidebars

Widget Template - Detail - Swimlane with background

Widget Template - Detail - Swimlane with background

no background image, no video embed

Widget Template - Detail - Swimlane with background

no background image, no video embed

Widget Template - List - Alternating swimlanes with background

Become a TXCPA Member

Join TXCPA today and be part of a powerful network advancing the accounting and finance profession in Texas.

Member Benefits

Support the Next Generation

Support the Next Generation! Donate to TXCPA scholarships and help aspiring CPAs achieve their goals.

Donate

Inspire Future CPAs

Share your story and inspire the next generation of accounting and finance professionals!

Volunteer

Learn and Grow with AcctoFi

Born from the intersection of accounting and finance, Acctofi supports your growth across the full arc of your career — from fundamentals to forward-thinking strategy.

Start Now
Smiling woman leaning back at her desk in a casual, creative workspace

For Students

Start building your future in accounting with a TXCPA Student Membership—your gateway to resources, insights and real-world connections. Want to take it a step further? Serve as a TXCPA Ambassador on your campus and become a voice for the profession while expanding your network.

View Student Resources

Talent Pipeline

Step beyond the classroom and into the profession. AcctoFi pairs students with experienced mentors, to give a firsthand look at what it’s really like to work in accounting and finance. Explore career paths, gain practical insights and build relationships that can shape your future.

More About the Initiative

People Widgets

Widget Template - List - Vertical w desc job title and org

Lisa M. Ong, PCC, CPA

Aug 20, 2025, 13:32
Title : Lisa M. Ong, PCC, CPA
Last name : Ong
First name : Lisa M.
Job title : President & Founder
Organization : Wishing Out Loud LLC
Department :
Committee position :
Lisa M. Ong, PCC, CPA
President & Founder | Wishing Out Loud LLC
Licensed in: 1992
Attended: The University of Texas at Austin - BBA Accounting & The University of Texas at Dallas - Masters in Management

What CPA stereotype do you embody?
I definitely embody the “rule-follower” stereotype. I love structure, checklists, and making sure things add up. But I also bring heart to the numbers, because behind every spreadsheet has a story waiting to be told.

What CPA stereotype do you defy?
People think CPAs are quiet and only work behind the scenes, but I’m anything but! I speak on big stages, coach leaders, and help build inclusive workplaces where everyone feels seen and valued. CPAs are the Coolest Profession Around!

Why did you choose to become a CPA?
I wanted a career that opened doors and gave me options. My dad strongly suggested it as a key credential in accounting. Becoming a CPA gave me a strong foundation in business, and it’s helped me grow into roles I never imagined—from an auditor at PwC in public accounting to entrepreneur as a leadership coach and consultant and keynote speaker.

What's Your CPA "superpower"?
My CPA superpower is an "inclusion connector" connecting the dots between people, ideas, and possibilities. As a "talent gardener", I help others see their strengths and build bridges and breakthroughs that lead to growth and belonging.

What's something that you've done that has nothing to do with accounting but you're really proud of?
I was honored to be named the 2025 Cynt Marshall Catalyst for Inclusion Award for helping create workplaces where everyone feels like they belong. This recognition reminds me that impact goes far beyond job titles and what we do. It's more about who we are and how we lead every day.

What advice would you give to your younger self before taking the CPA exam?
Don’t let fear talk louder than your dreams. Study regularly with others to support you and to ask for help. Remember that you have done hard things before and can achieve anything you put your mind and effort behind.

Finish this sentence: "You know you're a CPA when ..."
…you bring both precision and purpose to the table and leave it better than you found it!

Widget Template - List - Carousel with job title and org

Lisa M. Ong, PCC, CPA

Aug 20, 2025, 13:32
Title : Lisa M. Ong, PCC, CPA
Last name : Ong
First name : Lisa M.
Job title : President & Founder
Organization : Wishing Out Loud LLC
Department :
Committee position :
Lisa M. Ong, PCC, CPA
President & Founder | Wishing Out Loud LLC
Licensed in: 1992
Attended: The University of Texas at Austin - BBA Accounting & The University of Texas at Dallas - Masters in Management

What CPA stereotype do you embody?
I definitely embody the “rule-follower” stereotype. I love structure, checklists, and making sure things add up. But I also bring heart to the numbers, because behind every spreadsheet has a story waiting to be told.

What CPA stereotype do you defy?
People think CPAs are quiet and only work behind the scenes, but I’m anything but! I speak on big stages, coach leaders, and help build inclusive workplaces where everyone feels seen and valued. CPAs are the Coolest Profession Around!

Why did you choose to become a CPA?
I wanted a career that opened doors and gave me options. My dad strongly suggested it as a key credential in accounting. Becoming a CPA gave me a strong foundation in business, and it’s helped me grow into roles I never imagined—from an auditor at PwC in public accounting to entrepreneur as a leadership coach and consultant and keynote speaker.

What's Your CPA "superpower"?
My CPA superpower is an "inclusion connector" connecting the dots between people, ideas, and possibilities. As a "talent gardener", I help others see their strengths and build bridges and breakthroughs that lead to growth and belonging.

What's something that you've done that has nothing to do with accounting but you're really proud of?
I was honored to be named the 2025 Cynt Marshall Catalyst for Inclusion Award for helping create workplaces where everyone feels like they belong. This recognition reminds me that impact goes far beyond job titles and what we do. It's more about who we are and how we lead every day.

What advice would you give to your younger self before taking the CPA exam?
Don’t let fear talk louder than your dreams. Study regularly with others to support you and to ask for help. Remember that you have done hard things before and can achieve anything you put your mind and effort behind.

Finish this sentence: "You know you're a CPA when ..."
…you bring both precision and purpose to the table and leave it better than you found it!

Widget Template - Detail - Person Bio

Widget Template - List - Meet the Cpas

Lisa M. Ong

President & Founder

Meet Lisa M. Ong, PhD, CPA, Founder & President of Wishing Out Loud.

Lisa M. Ong, PCC, CPA
President & Founder | Wishing Out Loud LLC
Licensed in: 1992
Attended: The University of Texas at Austin - BBA Accounting & The University of Texas at Dallas - Masters in Management

What CPA stereotype do you embody?
I definitely embody the “rule-follower” stereotype. I love structure, checklists, and making sure things add up. But I also bring heart to the numbers, because behind every spreadsheet has a story waiting to be told.

What CPA stereotype do you defy?
People think CPAs are quiet and only work behind the scenes, but I’m anything but! I speak on big stages, coach leaders, and help build inclusive workplaces where everyone feels seen and valued. CPAs are the Coolest Profession Around!

Why did you choose to become a CPA?
I wanted a career that opened doors and gave me options. My dad strongly suggested it as a key credential in accounting. Becoming a CPA gave me a strong foundation in business, and it’s helped me grow into roles I never imagined—from an auditor at PwC in public accounting to entrepreneur as a leadership coach and consultant and keynote speaker.

What's Your CPA "superpower"?
My CPA superpower is an "inclusion connector" connecting the dots between people, ideas, and possibilities. As a "talent gardener", I help others see their strengths and build bridges and breakthroughs that lead to growth and belonging.

What's something that you've done that has nothing to do with accounting but you're really proud of?
I was honored to be named the 2025 Cynt Marshall Catalyst for Inclusion Award for helping create workplaces where everyone feels like they belong. This recognition reminds me that impact goes far beyond job titles and what we do. It's more about who we are and how we lead every day.

What advice would you give to your younger self before taking the CPA exam?
Don’t let fear talk louder than your dreams. Study regularly with others to support you and to ask for help. Remember that you have done hard things before and can achieve anything you put your mind and effort behind.

Finish this sentence: "You know you're a CPA when ..."
…you bring both precision and purpose to the table and leave it better than you found it!

Testimonial Widgets

Widget Template - List - Testimonials random selection

This is a wonderful conference. I’ve been attending for many years and always walk away with new insights and ideas for the classroom all while enjoying great networking with colleagues. Join us in Austin this year!

Kimberly Webb

— Kimberly Webb