AcctoFi Style Guide

Text Styles:

HERO: Open Sans Bold / -2% Kerning
From Accounting to Finance

use class="fs-hero"


H1: Open Sans Bold / -2% Kerning
From Accounting to Finance

use element <h1> , or use class="h1" or "fs-1"


H2: Open Sans Bold / -2% Kerning
From Accounting to Finance

use element <h2>, or use class="h2" or "fs-2"


H3: Open Sans Bold / -1% Kerning
From Accounting to Finance

use element <h3>, or use class="h3" or "fs-3"


H4: Open Sans Bold
From Accounting to Finance

use element <h4>, or use class="h4" or "fs-4"


H5: Open Sans Bold
From Accounting to Finance

use element <h5>, or use class="h5" or "fs-5"


Body/Strong: Open Sans Regular/Bold / 18PX

Lorem ipsum dolor sit amet consectetur. Diam convallis imperdiet tincidunt nam et. Sem nisi adipiscing amet interdum nisi. Viverra cursus metus elementum posuere. At netus enim morbi nam. Lorem ullamcorper congue sociis leo etiam suspendisse dapibus neque. Tortor eget dui in lobortis tellus.

Lorem ipsum dolor sit amet consectetur. Diam convallis imperdiet tincidunt nam et. Sem nisi adipiscing amet interdum nisi. Viverra cursus metus elementum posuere. At netus enim morbi nam. Lorem ullamcorper congue sociis leo etiam suspendisse dapibus neque. Tortor eget dui in lobortis tellus.

Color Styles:

primary

#008294

secondary

#004658

accent

#C85113

muted

#EDEDE9

muted-alt

#E2E5EA

dividers

#DBDBD3

dark

#333333

Background color

You can use background utility classes to apply background colors to elements.

Use .bg-* and then append any color name above.

Text color

Note that these background classes don’t change the text color, so you may also need to apply a .text-* class to ensure good contrast and readability.

BUTTON STYLES:

class value: btn btn-primary

Button Primary

class value: btn btn-secondary

Button Secondary

class value: btn btn-accent

Button Accent

Spacing & Layout:

Spacing Utilities

Use .m-* / .p-* for margin and padding in Bootstrap (0-5, auto).

.p-3
.p-5
.mb-3 (margin bottom)
.mt-5 (margin top)

Grid System

Each row in Bootstrap's grid system is divided into 12 equal columns. You can combine columns in various ways to control the layout of your content. The column classes (e.g., col-4) specify how many of the 12 columns an element should span. These widths are based on percentages, ensuring consistent relative sizing across different screen sizes.

.col-4
.col-4
.col-4
.col-md-6
.col-md-6

Flex Utilities

Use .d-flex and related classes for flexbox layouts.

Item 1
Item 2
Item 3
Centered

Position Utilities

Use .position-relative and .position-absolute for layout control.

position-relative Relative Box
.position-absolute

Display Utilities

Control element visibility with display classes.

.d-block (Visible)
.d-none (Hidden)

Calls To Action

Widget Template - List - Row - Img with Title,Desc,Button

Become a TXCPA Member

Join TXCPA today and be part of a powerful network advancing the accounting and finance profession in Texas.

Member Benefits

Support the Next Generation

Support the Next Generation! Donate to TXCPA scholarships and help aspiring CPAs achieve their goals.

Donate

Inspire Future CPAs

Share your story and inspire the next generation of accounting and finance professionals!

Volunteer
Smiling woman leaning back at her desk in a casual, creative workspace

Learn and Grow with AcctoFi

Born from the intersection of accounting and finance, Acctofi supports your growth across the full arc of your career — from fundamentals to forward-thinking strategy.

Start Now

For Students

Start building your future in accounting with a TXCPA Student Membership—your gateway to resources, insights and real-world connections. Want to take it a step further? Serve as a TXCPA Ambassador on your campus and become a voice for the profession while expanding your network.

View Student Resources

Talent Pipeline

Step beyond the classroom and into the profession. AcctoFi pairs students with experienced mentors, to give a firsthand look at what it’s really like to work in accounting and finance. Explore career paths, gain practical insights and build relationships that can shape your future.

More About the Initiative

Widget Template - Detail - Vertical for sidebars

Widget Template - List - Vertical for sidebars

Widget Template - Detail - Swimlane with background

Widget Template - Detail - Swimlane with background

no background image, no video embed

Widget Template - Detail - Swimlane with background

no background image, no video embed

Widget Template - List - Alternating swimlanes with background

Become a TXCPA Member

Join TXCPA today and be part of a powerful network advancing the accounting and finance profession in Texas.

Member Benefits

Support the Next Generation

Support the Next Generation! Donate to TXCPA scholarships and help aspiring CPAs achieve their goals.

Donate

Inspire Future CPAs

Share your story and inspire the next generation of accounting and finance professionals!

Volunteer

Learn and Grow with AcctoFi

Born from the intersection of accounting and finance, Acctofi supports your growth across the full arc of your career — from fundamentals to forward-thinking strategy.

Start Now
Smiling woman leaning back at her desk in a casual, creative workspace

For Students

Start building your future in accounting with a TXCPA Student Membership—your gateway to resources, insights and real-world connections. Want to take it a step further? Serve as a TXCPA Ambassador on your campus and become a voice for the profession while expanding your network.

View Student Resources

Talent Pipeline

Step beyond the classroom and into the profession. AcctoFi pairs students with experienced mentors, to give a firsthand look at what it’s really like to work in accounting and finance. Explore career paths, gain practical insights and build relationships that can shape your future.

More About the Initiative

People Widgets

Widget Template - List - Vertical w desc job title and org

Michael Kraten, PhD, CPA

Aug 20, 2025, 13:32
Title : Michael Kraten, PhD, CPA
Last name : Kraten
First name : Michael
Job title : Founder & President
Organization : Save The Blue Frog (Management Consultancy)
Department :
Committee position :
Michael Kraten, PhD, CPA
Founder & President | Save The Blue Frog (Management Consultancy)
Licensed in: 1986
Attended: (1) University of Connecticut, (2) Yale University, (3) Baruch College, CUNY

What CPA stereotype do you embody?
Focus on value!

What CPA stereotype do you defy?
I've never worn (or even owned) a green eyeshade.

Why did you choose to become a CPA?
For the knowledge and for the network.

What's Your CPA "superpower"?
Understanding "the way that business operates" on a nuts-and-bolts level.

What's something that you've done that has nothing to do with accounting but you're really proud of?
The number of young (and not so young) friends and colleagues whom I've advised about life planning and life management.

What advice would you give to your younger self before taking the CPA exam?
Complete it as quickly as you can. You'll be shocked how fast the knowledge you acquired in college fades away from memory.

Finish this sentence: "You know you're a CPA when ..."
... you can explain to people who aren't even "in the business world" how to measure value on a business level (and on a personal level).

Widget Template - List - Carousel with job title and org

Michael Kraten, PhD, CPA

Aug 20, 2025, 13:32
Title : Michael Kraten, PhD, CPA
Last name : Kraten
First name : Michael
Job title : Founder & President
Organization : Save The Blue Frog (Management Consultancy)
Department :
Committee position :
Michael Kraten, PhD, CPA
Founder & President | Save The Blue Frog (Management Consultancy)
Licensed in: 1986
Attended: (1) University of Connecticut, (2) Yale University, (3) Baruch College, CUNY

What CPA stereotype do you embody?
Focus on value!

What CPA stereotype do you defy?
I've never worn (or even owned) a green eyeshade.

Why did you choose to become a CPA?
For the knowledge and for the network.

What's Your CPA "superpower"?
Understanding "the way that business operates" on a nuts-and-bolts level.

What's something that you've done that has nothing to do with accounting but you're really proud of?
The number of young (and not so young) friends and colleagues whom I've advised about life planning and life management.

What advice would you give to your younger self before taking the CPA exam?
Complete it as quickly as you can. You'll be shocked how fast the knowledge you acquired in college fades away from memory.

Finish this sentence: "You know you're a CPA when ..."
... you can explain to people who aren't even "in the business world" how to measure value on a business level (and on a personal level).

Widget Template - Detail - Person Bio

Widget Template - List - Meet the Cpas

Michael Kraten

Founder & President

Meet Michael Kraten, PhD, CPA, Founder & President of Save The Blue Frog (Management Consultancy).

Michael Kraten, PhD, CPA
Founder & President | Save The Blue Frog (Management Consultancy)
Licensed in: 1986
Attended: (1) University of Connecticut, (2) Yale University, (3) Baruch College, CUNY

What CPA stereotype do you embody?
Focus on value!

What CPA stereotype do you defy?
I've never worn (or even owned) a green eyeshade.

Why did you choose to become a CPA?
For the knowledge and for the network.

What's Your CPA "superpower"?
Understanding "the way that business operates" on a nuts-and-bolts level.

What's something that you've done that has nothing to do with accounting but you're really proud of?
The number of young (and not so young) friends and colleagues whom I've advised about life planning and life management.

What advice would you give to your younger self before taking the CPA exam?
Complete it as quickly as you can. You'll be shocked how fast the knowledge you acquired in college fades away from memory.

Finish this sentence: "You know you're a CPA when ..."
... you can explain to people who aren't even "in the business world" how to measure value on a business level (and on a personal level).

Testimonial Widgets

Widget Template - List - Testimonials random selection

Accounting educators are the backbone of the profession, and I can’t wait to connect with the TXCPA Austin community to see how education is adapting to AI, data analytics, and a fast-changing career landscape.

Robert Santa Ines

— Robert Santa